WIIFM? What's In It For Me?

when you introduce a topic and/ or activity to a class, always think about the reason/s it's been included today.

trainers should be able to state the benefits of each and every activity - what will a reluctant student gain (or what's in it for me? WIIFM?) by learning about this topic and/ or doing this particular activity?

not understanding why something has been included in a training session can easily make a trainer nervous or unassertive; it doesn't seem relevant so what's the point of doing it?  students seem to be able to smell when something has been included simply to use up time.

if there are great big question marks in your mind about a particular topic, be very careful. if the trainer doesn't know the reason it's there, how on earth will the students know why they have to learn about it?


benefits

1. students understand the reason for being in class and can see the training is relevant to their job
2. students are likely to undertake the activity in a positive way, as they know practice

practice

1. you're running an induction course and the students are to tour the company premises.  it is cold outside and they have to walk around the factory site.  what are the reasons for the students to leave a warm classroom?  What's in it for them? (WIIFT?)

image taken from here